Welcome to Dealer Clearance Services.

For Sale or Lease.
Over 30 MPG!
   Over30mpg.com is available for sale or for lease. It's a perfect fit for a Chevrolet or a Local Marketing Group, it's available, contact me and let's talk.

They Gotta Go!
  TheyGottaGo.com is available for sale of for lease. It's a perfect fit for a Local Marketing Group or large dealer group, it's available, contact me and let's talk.

FRESH IDEA:
Keep Your Top Performers Well Fed and BUSY!
Custom personal web sites for your top performers!  
Example: UsedCarQueen
They're your property and they'll love it!

What's on My Mind These Days?
No one's going to read this, but the message to me is so loud that it can't be ignored.

I am here to tell you all that inventory is advertising.
What?
I am here to tell you that money once allocated to ad dollars need to be placed into floor plan to support selection!
Why?
Don't laugh, It'll sound simple, once I explain it...

The Internet is where all the autodealer shopping action is.
Internet shoppers are drawn to selection like a moth to flame.
The more units you have on the ground, the more you dominate the shoppers search time!

Allow me to use a actual 'Net Sales Story to make the point 1st:
A rep takes an up from a Rochester shopper on the ForeRunner. It didn't have leather, the rep. sells him a TrailBlazer LT.
Now that's how its done!

I've been preaching that the key to winning this game in the future is "Operations & Inventory". Here is the way the market is shaping up for the foreseeable future.

IT'S HERE NOW:
Inventory size is the GLUE that holds Internet shoppers interest. A typical Used Car King visitor is at 12minutes per visit, smaller dealers (under 500 units on the ground) keep shoppers are at our site for about 3 1/2 minutes. If you were in Rochester, Auburn, Syracuse or where ever and were seriously thinking about driving to Simmons-Rockwell, it gets alot easier when they have 10-25 units that you'd like to see.

Operations.
Remember the saying that you add costs to a units bottom line and sell up from there? That use to work before the Internet. Got an expense, tack it onto the car and sell up from there. That rule is about to die a violent death. In the next few years, the web shopper will have all the tools needed to compare 2 cars like we can compare 2 airlines. We can either be United Airlines or SouthWest Air. Operations errors and in-efficiencies will allow smarter operators to come in and shred us up!

COMING SOON:
Feedback. Somewhere in the near future, either cars.com or autotrader.com (or autos.yahoo.com or KBB or someone similar) will cave in a start offering consumer feedback rankings on the dealers. To those dealers that embrace "good feedback at all costs" and roll out the red carpet, they'll will enjoy higher grosses and faster closes. This means that if UsedCarKing makes too many people unhappy, they're going to loose sales to smarter operators who maintain a near perfect feedback.

Define paradigm shift: A significant change from one fundamental view to another.
Contact: Joe Pistell
President
Dealer Clearance Services

PROJECT HISTORY
WebMaster & SEO
Internet Marketing Expert

Twice Voted Employee of the Month
Verizon's 1st Regional Internet Marketing Manager.
2000 - 2001
(project ended due to 9/11)

1997-2000.  Create Financial content and commentary to AOL's Personal Finance Area.

Securtities Trader.
1995-2000.  Self-employed, self taught, got out at the top!  sheeew!!!

1986-1994.  Auto Accessories SuperCenter.  Start-up named Syracuse's fastest growing Business in 1994.

Other Noteworthy Accomplishments.

1997 - 2000 SuperTraders.com.
Concept, design, recrutiment.
A start up site custom built for the finest Securities trader guru on the planet, James Deporre.
Noteworthy: Created Internet's 1st chat room built with a paid audience in-mind, still thriving today.

Internet's ONLY Conversion Van Design Center.
    
Custom built lead generator walks the prospective buyer on a personal journey, from the empty rolling chassis, thru the entire options list to produce a completely customized Conversion Van.    It is educational for the shopper and produces a wonderfully detailed "wish list" for the sales rep and the client to work from.

DCS creates Online Accessory Gallery.
  
On-line GM Accessories showcase created
See our Ebay Auctions: Platform#1 - Platform#2.
Experiment: Flash Ad

  The Internet is essentially a fixed fee ad platform that +80% of auto shoppers use.  Why ruin your profits by paying ransom to the newpaper to move aged units?  Why not agressively leverage the Internet traffic that's already out there and market "Internet Exclusives" to them?  See our Internet Sales and Inventory performance reviews to recove lost profits fom this overlooked medium.

 Internet Sales Department Assessment.
     Internet Sales going not hitting on all cylinders?  We review everything* and dig for lost opportunities. Internet shoppers #1 complaint is inventory that is not current. If they see one error, they assume your entire web inventory is suspect.  The error can be as simple as snow on the car in late may!   On-line Inventory has to be "worked".  We're here to help your Internet team stay focused. Once we complete the initial assessment, we create a "hit list" that everyone can follow.  Internet Sales Success is a high effort process that often starts well, then falls into dis-array.   We re-visit your Internet sales platform 4 times a year.


*Here's a sample of what reports you'll see:
Your Home Page's first impression (DISC = Does It Sell Cars??)
Are Your Newspaper Ad Vehicles highlighted EVERY WEEK?
Are your Demos Highlighted? (i.e. Are they featured in Autotrader.com?)
We'll tour your used inventory's completeness and accuracy. We'll match your DMS to the Internet.
Mystery Shoppers, we'll see how you do vs.your competition, 4times  a year.
Are your Aged units merchandised properly?
The New Yellow Pages (Search Engine Placement) Can your customers find you?
Dot Com.  It's your name, and Dot Com names are dirt cheap.  Make sure you even own the typos.
 
Web Site Makeovers. 
         Doing business with DCS gives you a professional presentation worthy of the national exposure you'll be getting.  1st impressions set the stage, killer content keeps them coming back.   Dealer surveys say that nearly 80% of your customers visit your site before they visit you.  If your sales goals and expectations are high, then it's harder to make it happen with an un-memorable web site.   Web site make overs can be mild to wild.  They can work within your existing inventory system, or, can also replace your existing system.  

Ebay, or Not to Ebay...    Not until your ready!
      We were a featured speaker for Ebay at the 2004 NADA  in Las Vegas.  Ebay can turn your inventory into cash in a hurry!  F&I enjoys excellent penetration into this group. The DCS Auction model helps the Franchised Dealer AVOID profit killing mistakes. The Ebay Feedback system will reward you greatly, or, punish you for months and months for mistakes you didn't see coming.  
     Lean on our extensive experience in the Ebay Community to fast start your move into this new arena.  Selling vehicles via auction on EbayMotors is virgin territory for all parties, both buyer and seller.  It is our job to reduce the RISK for both parties.

We'll create the Ebay presentation for you.
Auctions are driven by bidders confidence, your high end DCS presentation communicates your commitment and shows the bidders you mean business.   The costs of a DCS presentation are offset by the extra bidders you'll see, and it's still way less than the newspaper!

     DCS solutions benefit Franchised Dealerships large or small.  We're affordable because most of our services can be completed without expensive on-site visits.   On site training is still an option as needed.



Looking forward to your future!
DealerClearanceServices.com
DCS is proud to have an Exclusive Partner: http://www.eastcoastinnovations.com/
Syracuse Chevrolet Dealers